Business Education & Coaching Program
FREE education to build the skills, systems, and confidence you need to run a real, stable business.
Legal Setup and Licensing
Sales and Marketing
Funding Readiness and Micro-Grant Preparation
This is a free program for people who want to start a business or strengthen a business they already have. The program lasts 10–12 weeks. It uses simple language and clear steps.
What You’ll Learn
In this program, you learn the main skills you need to plan, run, and manage a small business.
Business Planning
- How to research your market and competitors
- How to describe your customer
- How to explain what makes your business different
- How to choose a simple business model
Money Basics
- The difference between revenue and profit
- Cash flow (money coming in and going out)
- Budgeting
- Keeping personal and business money separate
- Building credit
Bookkeeping and QuickBooks
- Setting up accounts
- Sending invoices
- Tracking expenses
- Reconciling records and keeping good paperwork
Communications and Messaging
- Finding your brand voice
- Writing a clear pitch
- Writing messages for customers
- Using simple storytelling
Sales and Marketing
- Getting leads (new customers)
- Understanding basic sales steps
- Keeping customers coming back
- Simple in-person and online marketing
Branding and Digital Presence
- Basic branding and logo needs
- Social media setup
- SEO basics (helping people find you online)
- Website presence
Pricing and Inventory
- Cost of goods sold
- Markup and margin
- Inventory controls
- Working with vendors
Legal Setup and Licensing
- LLC vs. sole proprietor
- State registration
- Common permits and licensing (including food/vendor needs when relevant)
- Zoning basics
Tax Readiness
- Sales tax and income tax basics
- Quarterly estimated payments
- Deductions
- Recordkeeping and audit readiness
Funding Readiness and Micro-Grant Preparation
- Planning for capital needs
- Finding and understanding grants
- Making a use-of-funds plan
- Expense verification (showing how money will be used)